Ads that make No(N)Sense (part-1)

Now from where does that topic comes, well it was indeed a case of observatory tumor! (Tumor for the part of observation which can be interestingly proliferated) Anyways, I’ve not been writing for a while due to tight schedules (feels like corporate ain’t it!), but this topic was surely somewhere down the attic. Most of us are directly or indirectly familiarized with the device called “Idiot Box”, and I guess it is rightly named so!

From the good old “ Doordarshan” times, there have been various advertisements which are running along Junta’s favorite serials only for us to say “Yaar 5 min ka program or 15 min ki ad!!”. 🙂 Some advertisements are good enough to emboss us with “aahaa” moments, while the others leave us gasping for breath. 😀 The most recent and a contemporary stakeholder for the worst TV ads is the JK Cement ad, where a bikini clad lady emerges out from the sea. Now, how on the earth can you relate this advertisement to a Cement brand, total shambles!! 😮

The next worst thing could definitely be Aman verma’s toilet cleaning ads, man ‘o’ man I bet it makes your meals tough, by zooming in and out eeeks!! You’ve gotta have a strong heart to deal with those. Also competing close are the fairness cream ones in which the guy goes to girls hostel for stealing fairness cream with a background lullaby “Hi Handsome Hi Handsome”. This jingle is so irritating to the ears, and not to mention the dialogues “Shahrukh na sahi, handsome to koi bhi ban sakta hai” 😀 😀 LOL

Another one worth mentioning would be the Pan Masala ads, which are the self acclaimed pride of India. Now I am unsure of pride, but the red army have unusually creative streak in making some of the most bizarre modern art edifices on Indian streets. Their sheer understanding of color combination (yellow teeth, red walls, and pale bladders) has been an encouraging factor for the carcinogenic campaign. The other interesting Pan Masala advertisement is the one depicting the guy solving complicated mathematics problem with the help of “Beetel Intelligentsia”. I wish I knew this technique earlier, I would have surely been there at Oxford University 😛

Well for the rest of the part, I’ll have to gather more courage! 😀 Till then enjoy this, while I come up with another smoldering episode of “Ads that make no(N)Sense” 😛 :D, and yes please come up with some suggestions for the next part 🙂 Adios!!

LIFE

Life is about Happiness, Enjoy It
Life is about Difficulties, Face It

Life is a Blessing, Accept it
Life is a curse, Dodge It

Life is a Child, Pamper It
Life is an Obstacle, Hamper it

life is a child, Pamper it

Life is LOVE, Feel It
Life is a Wound, Heal It

Life is ME, Life is YOU
Life is a Bluff, Life is True

Life is Kudos, Life is a Critic
Life is an Attitude, Life is a Pity

Life is Obvious, Life is a Satire
Life is Purity, Life is a Felony

Life is Soul, Life is Heart
Life is an aspiration, life is a dart

When the waves of life pulls you through
Sail across like a frenzied sailor

Enjoy the sunrise, and the sunset,
The rainbow and the deep blue sea

Embrace the starlit night
Fluctuating the darkness

Accumulate the enigma of thoughts
Decoding melancholy restraints

Allow yourself to unnerve
Love life and caress it…

This World’s a Stage

Through the cheers,
Drops of cry
Through the monotony,
Drops of joy

Coz this World’s a stage…

This World's a stage

Through the innocence,
a whisker of mischief
Through the perverse ,
a whisker of munificence

Coz this World’s a stage…

Through the heinous politics,
Emergence of a debonair
Through the pious saints,
Emergence of a felony

Coz this World’s a stage…

The mysticism, the exuberance,
The cynic and the benevolence
The austere, the agile,
The introvert and the futile
Grief there n here’s a smile

Coz this World’s a stage…

The irony exists, the spontaneity exists,
The joy exists, the sorrow exists
All within this World
we are the characters of this theatre
and this World’s a stage…

J.U.G.A.A.D – The Blessing in Disguise

No, it’s not the title of any Tollywood movie (e.g Indira-The Tiger) 😀 it’s rather the trepidation of lingering hopes that require a whisker to sail across the sea of abnormalities. Yes folks, we are talking about our very own “the great Indian Jugaad”. You won’t find the word in any thesaurus dictionary, nor will you find the super cerebellums behind this innovation!! It’s the inquisitive and “out-of-the-box” solution that finally makes the mare run when the money and the horse fails to do so (insert a thunder-clap here). Amidst the capability of fixing any potential bottlenecks with a submerged ease and grace, the Jugaad leaves you with a broader and unprecedented Colgate smile.

P.S – the smile may also pay you additional benefits through advertisements 😀

You are not able to fix your “just bought” gadget, and have a problem that leaves the quintessential “expert” into a mesmerizing puzzle and you in a deep melancholy strain. You feel isolated, jack-assed, and helpless. But don’t worry! (tadaneetadeen) The JUGAAD then comes to your rescue minus the red underwear! 😀 Yeah no superpowers, no flying in the sky, no climbing walls, no breaking bones, its pure talent! The Jugaad guy would then anticipate a series of permutations and combinations to generate the exact cliché. A little here and a bit more there, some tangled wires and some missing files, and BULLS EYE!! The contradictory and skeptical problem is now creeping through the corner, a symbolic representation of your victory. Hail O Jugaad!

Jugaad’s European siblings Hack and Kludge might represent the same idea, but minus the exquisite talent that we have garnered over years. Another interesting fact is that according to Wikipedia, “Jugaad is a locally made motor vehicle that is used mostly in small villages as means of low-cost transportation”. This vehicle is made by carpenters, by fitting a diesel engine on a cart, and that’s the invention. (see the pic). The survival and bon viva instinct of Jugaad has been successfully catering to the different segments of the inquisitive society.

That's the Jugaad

This art of cognitive psychology has also been revered by many politicians during their native off-season issues (Scams, corruption, scandals to name a few). According to Mr. Aiyar, Global management experts attribute India’s rapid economic growth to Jugaad. In a survey by the Legatum Institute, 81% of Indian businessmen said Jugaad was the key reason for their success. And yes, Jugaad is not an invention it’s rather innovation! Key factors that add to the popularity of this art are the very fact that you don’t need to be a great scientist. You can be anyone, a housewife, a plumber, an electrician, a businessman, and yes you can perform all the actions at home. 🙂

It’s a Superman, no it’s a spiderman, no Doberman :D.. Oh no.. It’s a Jugaad!

The Ultimatum

The colloquial era of distorted sights
The enigma of thoughts and prejudiced plights
Betraying silence with elevated subterfuge

The sun, the moon, the stars, and the sky
Panorama of an entity and a soliloquy

The Ultimatum

The night that shines through,
The day withering alibis
The petals of nascent emotions
The wrecked laughs and the intellect cries

The hallucinations of cerebellum intensifies
The sodomized senses, the actuarial lenses
Calculate the mystery of plundering breath

The denial of existence
And the existence of departed
The annals of history take a frontier thy

When you feel death
Resurgence cramps in
Carrying away the cold and dry….

Just Pray

Relive the charisma,
Ignite your thoughts,
Unveil the speculations,
Render the possibility,

Close your eyes, and just pray..

Feel the warmth,
Experience the godliness,

The prayer

Open your heart,
Breathe optimism

Close your eyes, and just pray..

Follow your instinct
Unleash the power
Cuddle the innocence
Innovate your desires

Close your eyes, and just pray..

Believe yourself,
Rise above the evil,
Accumulate happiness,

Close your eyes, and just pray

Rejuvenate the bond,
Assess yourself,
Desire solace
Close your eyes,

And just pray..and just pray

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