No, it’s not the title of any Tollywood movie (e.g Indira-The Tiger) 😀 it’s rather the trepidation of lingering hopes that require a whisker to sail across the sea of abnormalities. Yes folks, we are talking about our very own “the great Indian Jugaad”. You won’t find the word in any thesaurus dictionary, nor will you find the super cerebellums behind this innovation!! It’s the inquisitive and “out-of-the-box” solution that finally makes the mare run when the money and the horse fails to do so (insert a thunder-clap here). Amidst the capability of fixing any potential bottlenecks with a submerged ease and grace, the Jugaad leaves you with a broader and unprecedented Colgate smile.
P.S – the smile may also pay you additional benefits through advertisements 😀
You are not able to fix your “just bought” gadget, and have a problem that leaves the quintessential “expert” into a mesmerizing puzzle and you in a deep melancholy strain. You feel isolated, jack-assed, and helpless. But don’t worry! (tadaneetadeen) The JUGAAD then comes to your rescue minus the red underwear! 😀 Yeah no superpowers, no flying in the sky, no climbing walls, no breaking bones, its pure talent! The Jugaad guy would then anticipate a series of permutations and combinations to generate the exact cliché. A little here and a bit more there, some tangled wires and some missing files, and BULLS EYE!! The contradictory and skeptical problem is now creeping through the corner, a symbolic representation of your victory. Hail O Jugaad!
Jugaad’s European siblings Hack and Kludge might represent the same idea, but minus the exquisite talent that we have garnered over years. Another interesting fact is that according to Wikipedia, “Jugaad is a locally made motor vehicle that is used mostly in small villages as means of low-cost transportation”. This vehicle is made by carpenters, by fitting a diesel engine on a cart, and that’s the invention. (see the pic). The survival and bon viva instinct of Jugaad has been successfully catering to the different segments of the inquisitive society. 
This art of cognitive psychology has also been revered by many politicians during their native off-season issues (Scams, corruption, scandals to name a few). According to Mr. Aiyar, Global management experts attribute India’s rapid economic growth to Jugaad. In a survey by the Legatum Institute, 81% of Indian businessmen said Jugaad was the key reason for their success. And yes, Jugaad is not an invention it’s rather innovation! Key factors that add to the popularity of this art are the very fact that you don’t need to be a great scientist. You can be anyone, a housewife, a plumber, an electrician, a businessman, and yes you can perform all the actions at home. 🙂
It’s a Superman, no it’s a spiderman, no Doberman :D.. Oh no.. It’s a Jugaad!
